The major responsibility for fulfilling the expectations created by the marketing department and by the past experiences of repeat guests lies with ______.
a. The marketing department of the organization
b. The operations side of the organization
c. The advertising department of the organization
d. The general manager of the organization
b. The operations side of the organization
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Which of the following is an example of a personal communications channel?
A) public relations B) events and experiences C) interactive marketing D) sales promotions E) advertising
Beth is a part of top management and oversees all marketing activities of the organization. Her title is most likely:
When you call your Internet provider to solve a technical problem and you end up talking to a technician in India or Romania, you have just experienced
A. Outsourcing. B. Telecommunications. C. Bilingual customer service. D. Service shift. E. Partnering.
Which of the following is NOT a feature of the Sarbanes-Oxley Act?
A) The company and auditors must annually assess the effectiveness of financial controls. B) The company must maintain effective internal financial controls. C) The CEO and CFO must attest to the fairness of the financial reports. D) Each of the above are features of the Sarbanes-Oxley Act.