A(n) ________ list is the house list of other direct-mail advertisers. They can be rented with a wide variety of demographic breakdowns.
A. demographic
B. outsourced inquiry
C. compiled
D. in-house inquiry
E. mail-response
Answer: E
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During the transition period of the sale of an existing business, the new owner should spend significant time being visible in the business, talking with employees, making suggestions, and doing some of the more menial work.
Answer the following statement true (T) or false (F)
Activity-based costing is appropriate for a company that manufactures a wide variety of products
Indicate whether the statement is true or false
RFM analysis is used to analyze and rank customers according to their ________.
A. propensity to respond to marketing stimulus B. motivation and needs C. socioeconomic status D. receptivity to promotions E. purchasing patterns
In order to fertilize his vegetable farm, John, a farmer, needs to choose from two fertilizers: Nitro Plus and Phosphate Max. Each bag of Nitro Plus costs $7 and contains 8 pounds of nitrogen and 6 pounds of phosphate. Each bag of Phosphate Max costs $9 and contains 4 pounds of nitrogen and 8 pounds of phosphate. John’s vegetable farm requires at least 32 pounds of nitrogen and 48 pounds of phosphate. (Assume fractions of a bag are allowed). At the optimal solution, what is the cost of Phosphate Max used by John?
A. $32.85 B. $43.20 C. $37.65 D. $26.45