Shopping for a specialty product involves comparing the special features of different brands.
Answer the following statement true (T) or false (F)
False
Specialty products are consumer products that the customer really wants and makes a special effort to find. Shopping for a specialty product doesn't mean comparing; the buyer wants that special product and is willing to search for it.
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There are many different stakeholders found in an organization. Stakeholders drive business strategies, and depending on the stakeholder's perspective, the business strategy can change. Which of the following is a main concern for customers?
A. Reliable contracts B. Professional associations C. Fair compensation D. Exceptional customer service
If a report uses secondary research sources, a(n) _____ should be included in the report to list the secondary sources
A) glossary B) executive summary C) reference D) title page E) table of content
What must managers be able to do to compete in today's global marketplace?
A. Make decision that can help forecast future business needs. B. Make decisions to gain competitive advantages. C. Make decision that can help forecast future business requirements. D. All of these.
You are conducting interviews for new sales representatives for your manufacturing firm. You are primarily looking for candidates that you feel can be successful at assisting your wholesaling customers sell to their customers. Which of the following types of sales representatives are you looking for primarily?
A. Outside sales force reps B. Inside sales force reps C. Trade sales reps D. Technical sales reps E. Missionary sales reps