Basing a communications budget on sales from the previous year or anticipated sales for the next year is which method?
A) percentage of sales
B) meet the competition
C) what we can afford
D) payout planning
A
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Jose, a Spanish national, is an employee at a U.S. company. He works at the company's branch in Spain. This would imply that Jose is a
A. guest-country national. B. first-country national. C. host-country national. D. parent-country national. E. third-country national.
Compound questions, such as "Do you read books and magazines?"
Explain the concept of media convergence.
What will be an ideal response?
As team leader you have called a meeting to determine your team name. You want a name that is easily recognizable. The team wants to develop a logo to brand the team. To help with motivation you have also suggested that the team develop a slogan. According to the case above, what part of the team brand will be a source of pride for team members?
What will be an ideal response?