Describe customer choice analysis
It focuses on both the economic reasons for individual choices and the ways in which researchers can measure and predict these choices.
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P&G sells cosmetics, laundry detergent, and products like Pringles to the ________ market by establishing strong brand images, developing superior products, ensuring their availability, and backing them with engaging communications and reliable performance.
A) business B) governmental C) global D) nonprofit E) consumer
Today's salesperson needs personal characteristics that allow for true caring for customers.
Answer the following statement true (T) or false (F)
Which retail institution is most likely to be an example of a destination store?
a. variety store b. specialty store c. category killer d. superstore
Managers who consider the impact of their organization on the natural environment are said to be practicing ________.
A. value-based management B. ethics-based management C. conventional management D. green management