Which of the following is not a problem with using a dividend-based valuation formula
a. dividends are arbitrarily established
b. dividends represent a transfer of wealth to shareholders
c. some firms do not pay a regular periodic dividend
d. it is a challenge to forecast the final liquidating dividend
B
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________ is an element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services
A) Personal selling B) Sales promotion C) Word-of-mouth marketing D) Public relations E) Advertising
In addition to food, warehouse clubs emphasize heterogeneous shopping goods.
Answer the following statement true (T) or false (F)
Albert Carr believes that a card up the sleeve is not the same as bluffing and is a form of cheating
Indicate whether the statement is true or false
A primary marketing research technique used by most companies is ________.
A. trade association reports B. leaflet distribution C. telephone surveys D. target marketing reports