_____ is used by public relations specialists to handle the effects of unfavorable publicity.
A. Media planning
B. Crisis management
C. Message power
D. Damage control
E. Communication narrowcasting
Answer: B
You might also like to view...
________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement
A) Demand B) Learning C) Economic D) Psychological E) Demographic
A popular method to measure lifestyles and tie them to geography is called?
a. Instrumental and terminal value analysis b. Family life cycle geocoding c. PRIZM Clusters d. Personicz® Lifestyle Geoclusters e. C and D above
All of the following are functions of a management information system (MIS) EXCEPT:
a. collect data b. process data c. create data d. store data e. present analyzed information to managers
Pamela applies for a life insurance policy with Forever Young Insurance Company. When completing the application form about past surgeries, Pamela forgot about a past outpatient surgery when she had an infected hang-nail removed and her toe treated. One year after issuing the policy, Pamela died suddenly from a brain aneurysm. Forever Young denies payment under the policy based on misrepresentation. If Pamela's sister, Paula, sues Forever Young, she will most likely
A. win, because once an application has been accepted, an insurer may not use a misrepresentation on the application to avoid liability. B. win, because Pamela's misrepresentation was not a material fact and did not increase Forever Young's risk in insuring Pamela's life. C. lose, because Pamela's application contained a misrepresentation of material fact. D. lose, because an insurer can always use any misrepresentation on an application to avoid paying.