A(n) _____ is a defined group that managers feel is most likely to buy a firm's product.
A. target market
B. buying center
C. aggregated unit
D. consumer cluster
E. demographic sample
Answer: A
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Claire wanted to tell her employees about the seminar, but she put the flier in a stack of papers and forgot about it until after the deadline, so none of her employees were able to sign up for the seminar. What type of barrier has occurred in this situation?
A. feedback barrier B. encoding barrier C. medium barrier D. sender barrier E. receiver barrier
Which of the following is NOT one of the ways in which a fraud investigation must be conducted?
a. Investigators should be experienced and objective professionals. b. Investigators should closely guard all hypotheses regarding guilt or innocence of individuals being investigated. c. Investigators should inform management of only the basics of the investigations in case they are involved. d. Investigators must be sure to follow appropriate investigative techniques.
In the formula for a straight line, the b stands for the ________
A) intercept B) dependent variable C) independent variable D) slope E) predicted variable
My supervisor signed our company up for the annual “Day of Service” in our town. He encouraged all of us to volunteer with him instead of working at our company that day. He is using which servant leader behavior?
A. conceptualizing B. creating value for the community C. behaving ethically D. emotional healing