There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) ________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.
A. horizontal-marketing franchise systems
B. manufacturer-sponsored wholesale franchise systems
C. service-sponsored retail franchise systems
D. customer-oriented franchise systems
E. contractual-sponsored franchise systems
Answer: B
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The marketing team of a company that has acquired a new brand should be most concerned with which of the following?
A) changing the new brand's positioning B) determining whether any brands in the portfolio should be repositioned C) maintaining the new brand's current positioning D) maintaining the positioning of brands in the portfolio E) ensuring that the new brand's target market does not overlap with any of the existing brands' target markets
When prioritizing, the objective is to first accomplish the tasks that ______.
a. are the easiest to complete b. can be completed quickly c. are the most important d. are due soonest
One reason flattering others is an important tactic for career advancement is that it helps build constructive relationships with superiors
Indicate whether the statement is true or false.
Which of the following statements about maintenance at the Orlando Utilities Commission is FALSE?
A) There are at least two types of preventive maintenance, including an annual maintenance and a less frequent overhaul schedule. B) Its preventive maintenance program has earned the company top rankings and its competitive advantage. C) Each power-generating unit is taken off-line every three years for a complete overhaul. D) Each of its power-generating units is taken off-line for maintenance every one to three weeks. E) Costs associated with breakdowns are several times higher than costs arising from preventive maintenance.