________ requires putting yourself in the customer's place and trying to relate to the customer's needs, wants, and concerns.
A. Convergence
B. Congruence
C. Empathy
D. Responsiveness
Answer: C
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________ refers to the degree to which a test actually predicts or correlates with job performance.
A. Outplacement B. Downsizing C. Redundancy D. Reliability E. Criterion-related validity
How might a marketer of pens alter the "product" portion of the marketing mix when targeting female college students versus male college students?
What will be an ideal response?
The effect of an illegal contract on the enforceability of the contract is that a court will generally
leave the parties where it finds them. Indicate whether the statement is true or false
Your mother-in-law's stockbroker focuses on supply and demand, and uses charts and computer programs to identify and make buy-sell recommendations. She is using the ________ method
A) descriptive analysis B) visual hedging C) technical analysis D) push and shove E) none of the above