PESO adds to traditional media which one of the following?

a. billboards
b. television
c. newspapers
d. social media


d. social media

Communication & Mass Media

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"Tuning your ears" for language cues includes all of the following strategies except a. finding the motives for the speaker's goal

b. role-playing the persuader. c. restating a persuasive message in various ways. d. attending to language features in discourse.

Communication & Mass Media

When Drew gave the toast at his best friend's wedding reception, he failed to notice the shocked looks

as he told some off-color stories about the happy couple's dating life. What quality of decorum did Drew violate in this example? A) The toast was too long. B) The toast did not reflect the speaker's feelings. C) The audience did not like the speaker. D) The speech was too informal for the occasion. E) The emotions were too intense for the listeners.

Communication & Mass Media

Ad hominem is an attack on irrelevant personal characteristics of the person who is proposing an idea, rather than the idea itself

Indicate whether the statement is true or false

Communication & Mass Media

What is the term for reasoning that uses specific instances or examples to reach a general, probable conclusion?

a. probability b. validity c. inductive reasoning d. mythos

Communication & Mass Media