Define social marketing, provide an example, and state how the goals of social marketing differ from the aims of traditional marketing
Social marketing is a strategy for changing consumer behavior by combining the best elements of consumer behavior theory with marketing tools and skills to help consumers change their beliefs, attitudes, values, actions, or behaviors. Traditional marketing seeks to satisfy the needs and wants of targeted consumers and social marketing aims to change their attitudes and/or behavior. Examples of successful social marketing campaigns include: "Got Milk?" "Eat Fresh, Buy Local," and "Fruits and Veggies—More Matters.".
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The most important consideration in the selection of vegetables is
A. the color of the flesh. B. how long they store. C. how easily they cook. D. the season of the year.
Zinc is a trace mineral that plays a critical role in
A) bone health. B) the transport of iron to cells. C) sexual maturation. D) brain function.
In order to use the Harris-Benedict equation to calculate an individual's REE, you will need all of the following except the individual's:
a. gender. b. age. c. height. d. activity level.
Why does use of the BMI overestimate the prevalence of obesity in the African American population??
A) ?Blacks have a higher average height than whites. B) ?Blacks have denser bones and higher body protein concentrations than whites. C) ?Blacks tend to have different proportions of brown and white adipose tissue than whites. D) ?Blacks have fat pads situated primarily around the hips, whereas in whites, the pads are primarily abdominal.