What are the desirable qualities for a brand name?

What will be an ideal response?


Desirable qualities for a brand name include the following:
1. It should suggest something about the product's benefits and qualities.
2. It should be easy to pronounce, recognize, and remember.
3. It should be distinctive.
4. It should be extendable.
5. The name should translate easily into foreign languages.
6. It should be capable of registration and legal protection.

Business

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Unit-level costs vary with the number of units produced.

Answer the following statement true (T) or false (F)

Business

The ____________________ unionism philosophy believes that the key to achieving equity and voice is to win wage, benefit, and other gains through collective bargaining in the workplace.

Fill in the blank(s) with the appropriate word(s).

Business

________ is the formal process that connects business strategy to human resource strategy and practices, ensuring the right people are in the right place at the right time and cost.

A. Strategic workforce planning B. Job design C. Job analysis D. Job endangerment

Business

Which of the following statements is CORRECT?

A. Projects with "normal" cash flows can have only one real IRR. B. Projects with "normal" cash flows can have two or more real IRRs. C. Projects with "normal" cash flows must have two changes in the sign of the cash flows, e.g., from negative to positive to negative. If there are more than two sign changes, then the cash flow stream is "nonnormal." D. The "multiple IRR problem" can arise if a project's cash flows are "normal." E. Projects with "nonnormal" cash flows are almost never encountered in the real world.

Business