Which is NOT a key concept identified as having changed the balance of power in information distribution?

A) democratization
B) roles people play
C) creating content
D) sharing content
E) economy


Answer: E

Communication & Mass Media

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All of the following are true regarding a speaker's persona EXCEPT

a. a persona is a fake personality used for speaking in public. b. a persona includes personality and is the image a speaker wants to convey. c. the persona a speaker chooses should be connected to the communication event and the purpose of the speech. d. having a positive persona can help a speaker connect with his/her audience.

Communication & Mass Media

When Aisha says to her best friend, "Where did you get that watch? I love it!" she is __________

a) praising b) complimenting c) apologizing d) asserting

Communication & Mass Media

Luna develops her persuasive speech around the topic, "Did Thomas Jefferson truly believe that all men are created equal?" Luna is examining a question of __________.

A. fact B. value C. policy D. continuance

Communication & Mass Media

If you nod, smile, and offer other positive nonverbal feedback while your club president is outlining plans for an upcoming fund-raiser, you are engaging in what approach to organizational communication?

A. information-transfer B. interactional C. transactional D. strategic control

Communication & Mass Media