Long-term orientation encourages ______.

A. thrift
B. spending
C. both thrift and spending
D. neither thrift nor spending


A. thrift

Communication & Mass Media

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What is a disadvantage of newspaper advertising?

A) space for ads usually can be reserved as late as 48 hours ahead B) newspaper readers are predisposed to consider information seriously C) the level of income and education of most newspaper readers D) declining readership among young adults

Communication & Mass Media

Olivier's film version of Hamlet was a technically amateurish production since Olivier's passion was live theater

Indicate whether this statement is true or false.

Communication & Mass Media

Listeners tend to remember only about ________ of what we hear, but we often remember as much as ________ if we see the information as well as hear it

A) 10%; 65% B) 5%; 30% C) 25%; 50% D) 50%; 85% E) None of the above; we remember just as much when we hear information as when we see it, too.

Communication & Mass Media

Speeches addressing questions of policy do not ever address the facts or the morality of the speech topic

Indicate whether the statement is true or false

Communication & Mass Media