In Morrison v. National Australia Bank Ltd. referenced in the text, the U.S Supreme Court held that Section 10(b) of the 1934 Act and SEC Rule 10b-5 apply to any company that trades on the NY Stock Exchange
a. True
b. False
Indicate whether the statement is true or false
False
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Since Janie is seen as a beautiful female, many friends also perceive her to be smarter, cooler, and happier. These assumptions illustrate ________
A) the "halo effect" B) the "beauty" factor C) cultural meanings D) the "sleeper effect"
"Corporate amnesia" in global partnership is a term which refers to:
A) achieving world leadership by differentiation. B) short-term goals with no memory on how to compete. C) a relationship which is short lived. D) discontinuation of a partnership due to personal chemistry. E) losing national identity and ideology.
Which of the following statements is true of the Equal Pay Act?
A. It requires that both sexes have equal pay for jobs that require equal responsibility and that are performed under similar working conditions. B. It is designed to prevent problems such as underfunding and careless management of funds. C. The Equal Pay Act was passed as an amendment to the National Labor Relations Act, prohibiting sex discrimination in pay. D. Equal rates of pay are permitted under seniority and merit systems as well as other incentive systems.
Which of the following statements is true of a promotional mix?
a. Control over message content is greatest when public relations is used. b. A large audience is best reached with personal selling. c. In advertising, the sponsor or company is identified. d. The mode of communication for sales promotion is usually direct and personal.