_____ is the effort to capture media attention—for example, through articles or editorials in publications or through human-interest stories on radio or television programs
a. Personal selling
b. Advertising
c. Sales promotion
d. Publicity
ANSWER: d
Publicity is the effort to capture media attentionâ€"for example, through articles or editorials in publications or through human-interest stories on radio or television programs. It is soften initiated through press releases that further a corporation's public relations plans.
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When communications accurately describe what service quality is provided and can be expected, and consumers are still less than satisfied with the service, there is a gap between ________
A) consumer expectations and management perceptions B) management perceptions and quality standards set by the firm C) expected services and actual services D) expected services and needed services E) service quality standards and consumer expectations
Felicia, an elderly woman, does not speak or read English well. Felicia is a recent immigrant to this country. A dishonest immigration officer tells Felicia to sign several documents as being necessary to maintain her legal alien status. Unknown to Felicia, she signs a promissory note. The immigration officer thereafter sells the note to Neighborhood Bank, a holder in due course, who goes after
Felicia for payment of the note. Felicia's defense to the Neighborhood Bank is: a. fraud in the inducement; a real defense. b. fraud in the execution; a real defense. c. unauthorized completion; a personal defense. d. breach of contract; a real defense.
Your girlfriend plans to start a new company to make a new type of cat litter. Her father will finance the operation, but she will have to pay him back. You are helping her, and the issue now is how to finance the company, with equity only or with a mix of debt and equity. The price per unit will be $10.00 regardless of how the firm is financed. The expected fixed and variable operating costs, along with other information, are shown below. How much higher or lower will the firm's expected EPS be if it uses some debt rather than only equity, i.e., what is EPSL - EPSU? Do not round your intermediate calculations. 0% Debt, U 60% Debt, LExpected unit sales290,000 290,000Price per unit$10.00 $10.00Fixed costs$1,000,000 $1,000,000Variable cost/unit$3.50 $3.50Required
investment$2,500,000 $2,500,000Shares issued at $10/share250,000 100,000% Debt0.00% 60.00%Debt, $$0 $1,500,000Equity, $$2,500,000 $1,000,000Interest rateNA 10.00%Tax rate35.00% 35.00%? A. $02.48 B. $02.35 C. $03.10 D. $02.85 E. $02.60
If a vendor has correctly used marginal analysis to select its stock levels for the day (as in the newsperson problem in the text), and if the profit resulting from the last unit being sold (Cu) is $0.90 and the loss resulting from that unit if it is not sold (Co) is $0.50, which of the following is the probability of the last unit being sold?
A. Greater than 0.357 B. Greater than 0.678 C. Greater than 0.400 D. Greater than 0.556 E. None of these