Write a note on metrics family tables
What will be an ideal response?
Metrics family tables are groups of related control metrics, presented in tabular format. The tables provide
diagnostic and predictive information on marketing efforts. Typical metrics families include customers, products,
customer service, brand equity, and channel distribution. Each family includes essential metrics to describe
performance, with the data organized by geography, business unit, product, market segment, and other means.
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Leah does not shop online because she is afraid that her identity will be stolen. This is an example of which e-commerce concern?
A) security concerns B) seller opportunism concerns C) cognitive dissonance D) information privacy issues
Each statement of tactics should address supporting elements like pitch letters, press kits, and press releases
Indicate whether the statement is true or false
The amount of money that has not yet been withdrawn from the company’s checking account—even though the checks have already been written is known as:
a. a cash reserve b. float c. a line of credit d. trade credit e. credit financing
Under a shareholder model, managers' primary obligation is to act in the best interests of:
A. Themselves B. The shareholders or owners C. Society D. Customers