Leah does not shop online because she is afraid that her identity will be stolen. This is an example of which e-commerce concern?
A) security concerns
B) seller opportunism concerns
C) cognitive dissonance
D) information privacy issues
A
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Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers?
A) differentiability B) peculiarity C) desirability D) believability E) deliverability
In deciding the precedent-setting corporate political speech case First National Bank of Boston v. Bellotti, the Supreme Court ruled which one of the following?
A. That corporations are too powerful to be allowed to participate in politics B. That the voice of corporations has been overwhelming in politics C. That "political speech" is protected, regardless of who is speaking D. That the First Amendment applies only to individuals, not to corporations E. That corporations undermine citizens' confidence in government
Which of the following is an approach for service companies with capacity constraints to maximize revenue from its service operations, while at the same time providing a desired level of service to the right customer at the right time and at the right price?
A. yield management B. cost management C. sales management D. service management
Project audits are conducted by
A) project managers. B) outside contractors. C) the project management office. D) all of the above.