Answer the following statement(s) true (T) or false (F)

1. Wholesalers are normally the only marketing intermediaries that link the producer and the consumer.
2. Retailers specialize in selling products to consumers.
3. Eliminating marketing intermediaries eliminates the need for their services, such as storage and delivery.
4. Without intermediaries, products probably would cost more, not less.
5. An income tax preparation service would normally use Channel A, the direct marketing channel.


1. FALSE
2. TRUE
3. FALSE
4. TRUE
5. TRUE

Business

You might also like to view...

A perfected security interest in fixtures has priority over the conflicting interest of an encumbrancer or owner of the real property:

A. if the interest of the encumbrancer arose after the goods became fixtures. B. if the security interest is a purchase money security interest. C. if the fixtures' security interest is perfected by a "fixtures filing" anytime after the goods became fixtures. D. only if the debtor is in possession of the real property.

Business

Product planners need to consider products and services on three levels. At the second level, product planners must ________

A) offer additional product support and after-sale services B) identify the core customer value that consumers seek from the product C) turn the core benefit into an actual product D) find out how they can create the most satisfying brand experience E) define the problem-solving benefits or services that consumers seek

Business

The opening sentence of every primary paragraph should accurately reflect ________________

a. the purpose of the document b. company policies c. the expectations of the supervisor d. the content of that paragraph

Business

Purchaser Corporation acquires 30% of the outstanding voting common shares of the Investee Corporation for $600,000 . Purchaser Corporation acquires the investment in Investee Corporation by buying previously issued shares of Investee Corporation from other investors. Investee Corporation's other comprehensive income during the first period is as follows: Unrealized Holding Gains from Marketable

Securities. . .$ 3,000 Unrealized Losses from Cash Flow Hedges . . . . . . . . . . (2,000) Other Comprehensive Income. . . . . . . . . . . . . . . . . . . . $ 1,000 Purchaser Corporation would make the following entry to recognize its share of the items of other comprehensive income of Investee Corporation: a. Cash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Realized Holding Losses from Cash Flow Hedges (Other Comprehensive Income) . . . . . . . . . . . . . . . . . . . 600 Realized Holding Gains from Marketable Securities (Other Comprehensive Income) . . . . . . . . . . . . . . . . . . . . . . .900 b. Investment in Stock of Investee Corporation . . . . . . . . . . 300 Realized Holding Losses from Cash Flow Hedges (Other Comprehensive Income) . . . . . . . . . . . . . . . . . . . 600 Realized Holding Gains from Marketable Securities (Other Comprehensive Income) . . . . . . . . . . . . . . . . . . . . . . .900 c. Cash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Unrealized Holding Losses from Cash Flow Hedges (Other Comprehensive Income) . . . . . . . . . . . . . . . . . . . 600 Unrealized Holding Gains from Marketable Securities (Other Comprehensive Income) . . . . . . . . . . . . . . . . . . . . . . .900 d. Investment in Stock of Investee Corporation . . . . . . . . . . 300 Unrealized Holding Losses from Cash Flow Hedges (Other Comprehensive Income) . . . . . . . . . . . . . . . . . . . 600 Unrealized Holding Gains from Marketable Securities (Other Comprehensive Income) . . . . . . . . . . . . . . . . . . . . . . .900 e. none of the above

Business