In the context of marketing research data, if the marketer of a company wants to gather secondary data, he or she should use _____.
A. mall interviews
B. a focus group
C. his or her own surveys
D. the company's product sales history
Answer: D
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Which of these would be considered Property, Plant, and Equipment?
a. Trademark b. Office Building c. Factory Building d. Goodwill
Which of the following models can be used when demand exhibits different types of changing trend patterns?
a. simple exponential smoothing b. second-order or double smoothing c. third-order or triple smoothing d. linear trend multiplicative method
Managers of Grilled Snacks, a fast-food restaurant chain, visited Spectacular Sandwiches, a competitor. Spectacular Sandwiches has a system in which waiters use a cell phone to text orders directly to the kitchen. The two companies made an arrangement by which Grilled Snacks adopted the ordering system and, in turn, Spectacular Sandwiches adopted a food-preparation technique devised by Grilled Snacks. This scenario is an example of
A) technology trading. B) licensing. C) contracted development. D) internal development. E) research partnership.
Which of the following is NOT one of the most relevant sources of civil liabilities for auditors charged with failing to adhere to the requirements of the laws in carrying out professional obligations?
A. Securities Act of 1933 B. Private Securities Litigation Reform Act of 1995 C. Securities and Exchange Act of 1934 D. Sarbanes-Oxley Act of 2002