Managers of Grilled Snacks, a fast-food restaurant chain, visited Spectacular Sandwiches, a competitor. Spectacular Sandwiches has a system in which waiters use a cell phone to text orders directly to the kitchen. The two companies made an arrangement by which Grilled Snacks adopted the ordering system and, in turn, Spectacular Sandwiches adopted a food-preparation technique devised by Grilled Snacks. This scenario is an example of
A) technology trading.
B) licensing.
C) contracted development.
D) internal development.
E) research partnership.
A) technology trading.
One of the ways to gain access to new technologies is with technology trading. Technology trading may be done between rival companies or companies that are not even in the same industry.
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A) prospecting and qualifying B) sales preapproach C) sales presentation D) unearthing objections E) demonstrating advantages
According to your text, evaluating responses judge or advise
Indicate whether the statement is true or false.
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