Define strategic marketing. Differentiate it from marketing management
What will be an ideal response?
Strategic marketing focuses on a business’s intentions in a market and the means and timing of realizing those intentions. Marketing management deals with developing, implementing, and controlling programs for facilitating exchanges to achieve designated intentions.
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Consider using an indirect organizational plan for persuasive messages when
A) writing to senior managers within the organization. B) the audience is predisposed to listen objectively to your presentation. C) strong persuasion is needed. D) the proposal is long and complex. E) the recommendations must be given in the beginning.
According to the minimum cell cost method, the initial solution would give to cell BI a loading of ________
Fill in the blank with correct word.
Selling expenses are considered to be a type of
A. current liability. B. general expense. C. prepaid expense. D. operating expense. E. fixed liability.
Thomas Enterprises purchased 56,000 pounds (cost = $420,000) of direct material to be used in the manufacture of the company's sole product. According the production specifications, each completed unit requires five pounds of direct material at a standard cost of $7.80 per pound. Direct materials consumed by the end of the period totaled 53,500 pounds in the manufacture of 10,900 finished units.An examination of Thomas' payroll records revealed that the company worked 22,000 labor hours (cost = $319,000) during the period, and specifications called for each completed unit requiring two hours of labor at a standard cost of $14.80 per hour. Assume that the company computes variances at the earliest point in time.Thomas' direct-labor rate variance was
A. $2,960F. B. $6,600F. C. $6,600U. D. $2,960U. E. None of the answers is correct.