Answer the following statements true (T) or false (F)
1 .Before you travel and conduct business abroad, spend some time learning about the way business is conducted in foreign countries. For example, in Asia and the Middle East, personal relationships are crucial to getting things done, so you should plan to engage in small talk and to avoid business talk during after-hours outings.
2. While in Italy, Tony was able to communicate important information to George, his business partner, via e-mail. Later that day, Tony remarked to George about how helpful it was that he was able to return to their office in New York in less than nine hours. The "global village" refers to this "shrinking" of time and space as air travel and the electronic media have made it easier for people around the globe to communicate with one another.
3. Sally has seen such great interest in her scented candles that she has decided to start her own small business selling them. Sally's company can use the Internet and the World Wide Web to operate globally, helping her get a global business started more easily because she can put products on a website and sell worldwide. So, in a sense, the Internet wipes out the former advantages of distribution and scope that large companies used to have.
4. Susan, a teacher, is interested in helping children in other countries learn how to read. She has formed an international nonprofit organization, Read to the World, whose employees travel to Africa to donate books and work in schools as tutors. Read to the World is an example of a multinational corporation.
1. TRUE
Before you travel and conduct business abroad, spend some time learning about the way business is conducted in foreign countries. For example, in Asia and the Middle East, personal relationships are crucial to getting things done, so you should plan to engage in small talk and to avoid business talk during after-hours outings.
2. TRUE
The global village refers to the "shrinking" of time and space as air travel and the electronic media have made it easier for the people of the globe to communicate with one another.
3. TRUE
The Internet and the World Wide Web allow almost anyone to be global, which has an important result: Small companies can get started in global business more easily. Because anyone can put goods or services on a website and sell worldwide, this wipes out the former competitive advantages of distribution and scope that large companies used to have.
4. FALSE
A multinational corporation, or multinational enterprise, is a business firm with operations in several countries. A multinational organization is a nonprofit organization with operations in several countries. Examples are the World Health Organization and the International Red Cross.
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Indicate whether the statement is true or false
Alphonse lost his job and decided to rob a bank. He went to the bank to observe how it operates, and he purchased a weapon and ammunition as well as a mask. He planned his getaway thoroughly. He then drove to the bank but was arrested on his way into the bank when an alert police officer saw him draw his weapon and don the mask. Among other things, Alphonse may be charged with and convicted of conspiracy to rob the bank.
Answer the following statement true (T) or false (F)
Typical community relations objectives can include all of the following EXCEPT ________
A) telling the community about the firm's operations B) meeting criticism with commonsense business approaches C) gaining favorable opinion of the community D) cooperating with other local businesses
Which of the following statements applies to media planning?
A. Characteristics of the product are the most important consideration in selecting the media for a campaign. B. The message content affects the types of media used for an advertising campaign. C. The location of the advertising target is irrelevant in media planning. D. Total media dollars spent on advertising have decreased over the last 30 years. E. Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.