Which of the following statements applies to media planning?
A. Characteristics of the product are the most important consideration in selecting the media for a campaign.
B. The message content affects the types of media used for an advertising campaign.
C. The location of the advertising target is irrelevant in media planning.
D. Total media dollars spent on advertising have decreased over the last 30 years.
E. Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.
Answer: B
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Negative group roles
a. accomplish dual task and maintenance functions. b. limit the group’s abilities to realize the group’s goal. c. foster a concern for the needs and feelings of group members. d. reveal an overriding concern for group success.
Sally purchased a used toaster at a yard sale. The seller told Sally that although the toaster was over ten years old, she had not had any problems with it. Sally takes the toaster home and uses if for a few months. One day, however, as Sally was using the toaster, it malfunctioned and caused a small fire in Sally's kitchen along with significant smoke damage. Sally decides that she wants to sue
the manufacturer of the toaster and that she is going to do so within one month of the fire. What would likely be the manufacturer's best defense in a strict liability in tort action brought by Sally? a. The statute of limitations b. The statute of repose c. The fact that Sally bought the toaster at a yard sale, not from a recognized retailer d. There would be no viable defense.
Colorado enacts a statute that bans the distribution of anonymous political leaflets. A court would likely hold this to be
A. an unconstitutional restriction of speech. B. constitutional under the First Amendment. C. justified by the need to protect individual rights. D. necessary to protect state interests.
Which of the following is a popular location analysis software tool?
a. LandReg b. PosLoc c. AnySite d. MapPoint