Which tools provide basic details such as who, what, where, when, and why and additional information for a particular event or announcement?
a. Media advisories
b. Media kits
c. Pitches
d. Fact sheets
A
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Which of the following are works that explain how to do something or how an organization operates?
a. Yearbooks b. Manuals c. Quotation dictionaries d. Reviews
What is the core of the Last Rights critique of Four Theories of the Press?
What will be an ideal response?
Acronyms are composed of the initial letters of words to help the audience remember a message
Indicate whether the statement is true or false
According to the authors of your textbook, gaining competitive advantage will increasingly depend on an organization’s __________
A. ability to communicate competently in ways that promote effective collaboration B. use of outsourcing C. use of business process improvement D. use of CRM (customer relationship management) E. all of the above