All of the following are factors known to increase attention value except
A. audience familiarity with the advertiser's campaign.
B. audience involvement with program material or editorial content.
C. quality of advertising reproduction.
D. brand differentiation in the advertisement.
E. timeliness of advertising exposure.
Answer: D
You might also like to view...
Cascading goals being _____ and "cascade" to
A. short-term goals; long-term goals. B. with customers; employees. C. with the accounting/finance department; the shop floor. D. with customer-service representatives; upper-level management. E. at the top of the organization; individual employees.
Rebate programs tend to be more effective than other promotions because consumers get excited about them and this leads them to wait patiently until one is offered before making a purchase
Indicate whether the statement is true or false
The Fellowes Company has developed standards for direct labor. During June, 75 units were scheduled and 100 were produced. Data related to direct labor are: Standard hours allowed 3hours per unit Standard wages allowed$4.00per hour Actual direct labor 310hours (total cost $1,209) What is the direct labor rate variance for June?
A. $31 unfavorable. B. $31 favorable. C. $30 favorable. D. $30 unfavorable.
Connectors, auditing firms, and PR directories are
A) expensive to use, therefore most firms do not employ them. B) resources that marketers can use to gauge consumer satisfaction. C) unreliable sources of information about media and non-media outlets. D) information sources that allow marketers to evaluate connectors. E) channels that conventional media use to track audience statistics.