Sparkle Janitorial printed coupons that guaranteed $25 off services for first-time customers; the coupons were distributed on paper placemats at a local restaurant
Which of the following is most likely the marketing communication objective of this promotional activity?
A) to build interest
B) to remind about the brand
C) to inform about benefits
D) to reinforce the buying decision
E) to stimulate action
E
You might also like to view...
What is the bullwhip effect?
A. Uses advanced mathematical algorithms to improve the flow and efficiency of the supply chain while reducing inventory. B. Occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain. C. Ensures supply chain cohesion by automating the different activities of the supply chain. D. Views all areas up and down the supply chain in real time.
Marketers often involve actual customers in product testing
Indicate whether the statement is true or false
Give some examples of situations in which the indirect approach would be favored over the direct approach
What will be an ideal response?
The practice of having more minorities or women in a job category than would reasonably be expected when compared to their presence in the relevant labor market is referred to as:
A. occupational parity. B. systemic discrimination. C. underutilization. D. concentration.