The Merriam-Webster Dictionary defines the word persuasion as "an opinion held with complete assurance." This definition is the ________ meaning of the word.

A. connotative
B. fixed
C. denotative
D. arbitrary


Answer: C

Communication & Mass Media

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Individuals who attach low significance to their ethnic values and at the same time view themselves as members of the host society are an example of which acculturation orientation?

A. Integration. B. Assimilation. C. Marginalization. D. Separation.

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According to a 2010 Institute for Public Relations Research survey, on what task will managers spend the most time by 2015?

A) writing B) planning C) marketing communications D) maintaining an organization's reputation E) linking communication strategies to organization goals

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In giving advice for a speech of demonstration, the text recommends that speakers avoid

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A three-part argument that has a major premise, a minor premise, and a conclusion is called a(n)

. A. syllogism B. inductive reasoning C. report D. causal fallacy

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