Explain the three basic categories of analytical business reports and provide at least one example of each type
What will be an ideal response?
Answer: The first category includes reports written to assess opportunities. One example of this type is the market analysis report, which judges the likelihood of success for new products or sales initiatives by suggesting potential opportunities in a given market and identifying competitive threats and other risks. Due diligence reports, which examine the financial aspects of a proposed decision, are also in this category. The second category includes reports written to solve problems. Examples are troubleshooting reports (which managers assign when they need to understand why something isn't working properly) and failure analysis reports (which study past failures in an effort to avoid similar ones in the future). The third category of analytical business reports includes reports written to support decisions. Feasibility reports are one type in this category. They are called for when managers need to explore the ramifications of a decision they're about to make. Justification reports (written to justify decisions that have already been made) also fall into this group.
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________ may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment
A) Market intelligence B) Competitive intelligence C) A marketing information system D) A decision support system
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Answer the following statements true (T) or false (F)
1. Television, radio, and newspapers were the sole sources of exchanging information and communicating through media during the First Media Age. 2. Before new media existed, it was nearly impossible for many people to speak to many other people. 3. The democratizing power of new media refers to increased ability to both send and receive messages. 4. New media involves many speaking to many. 5. Interactivity is a characteristic of new media that makes it drastically different from broadcast media.