A procedural message may be ineffective if it
a. uses active voice and action verbs.
b. numbers each step of the procedure in order of completion.
c. uses a flow chart to show complex procedures.
d. is not pilot tested by colleagues and other employees.
D
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A contract that requires a person to commit a tort will be enforced by the courts
a. True b. False Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
In smaller ventures, the ethical influence of the owner is more powerful than in larger corporations because his or her leadership is not diffused through layers of management.
Who wrote the book Scientific Advertising?
A. Volney B. Palmer B. N. W. Ayer C. Claude Hopkins D. Francis Ayer E. Albert Lasker