In designing a global distribution channel one may attempt to distribute the product through the largest number of different types of intermediaries and the largest number of individual intermediaries of each type. This is referred to as:
(a) Exclusive distribution
(b) Intensive distribution
(c) Selective distribution
(d) Normal distribution
(e) Cross border distribution
(b) Intensive distribution
You might also like to view...
When using a direct order, the good news goes first
Indicate whether the statement is true or false.
When Amway entered China, it opened up retail locations for the first time. Amway is a direct selling firm. This means that it sells almost exclusively through independent consultants. However, in China restrictions on direct selling required significant modifications in how consumers obtain these products. On the other hand, Amway has been able to sell many of its signature products to the Chinese market with little to no modification. In China, Amway was forced to ______________ the distribution variable and ___________ its product variable.
A. globalize; globalize B. customize; globalize C. localize; globalize D. globalize; customize E. internationalize; customize
Which of the following may result in much of your personal financial information becoming part of the public record?
A) Marriage B) Applying for financial aid at a college C) Purchasing a house with a mortgage D) Divorce
CASE software is an example of a:
A) technique. B) tool. C) methodology. D) data flow. E) customer.