CASE software is an example of a:
A) technique.
B) tool.
C) methodology.
D) data flow.
E) customer.
B
Explanation: B) Computer-aided software engineering employs software to assist in the software engineering process. The software used for this would be considered a tool.
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Which statement about direct marketing is true?
A. Direct marketing hinders firms from gathering customer data. B. Only print media can be used for direct marketing efforts. C. Direct marketing lacks the flexibility needed by today's firms. D. Direct marketing results are difficult to measure. E. Many customers dislike the clutter associated with direct marketing.
Which of the following intangible assets does training and development indirectly influence?
A. intellectual capital B. customer capital C. human capital D. all of the above
The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:
A. disintermediation B. disassociation C. unencumberance D. demarketing E. selective retention
What does the following mathematical expression yield? (total market value of all securities - liabilities) divided by (total shares outstanding) =
A) asset value. B) net value. C) net asset value. D) net return value. E) asset return value.