Compare and contrast partner relationship management (PRM) and customer relationship management (CRM)
What will be an ideal response?
Customer relationship management involves tracking everything a firm knows about its customers, while partner relationship management links information between a seller and buyer. An advantage PRM offers over CRM is that with PRM at least some of the databases and systems of both supplier and buyer firms are shared in order to maximize the utility of the data for decision-making purposes. When firms share their information, they are more likely to strive for win-win solutions.
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The cost of a building depends on whether the company is constructing the building or is acquiring an existing one
Indicate whether the statement is true or false
Ira can be categorized under the late majority customer segment. Which of the following behaviors is he most likely to exhibit?
A. He will buy beta versions of new products and technology. B. He will prefer to buy from well-established brands rather than unknown new ventures. C. He will not rely on endorsements by the early majority or early adopters. D. He will be confident in her ability to master any new technology.
According to the sleeper effect phenomenon
A. the impact of a persuasive message from a low-credibility source can increase over time, since the message content becomes disassociated from the source. B. the impact of a persuasive message diminishes over time. C. people instinctively disassociate a low-credibility source from the message when they are paying less than full attention to the message. D. people subconsciously retain advertising messages that they see moments before sleeping and rehearse them in their sleep. E. with the passage of time, the impact of a persuasive message from a low-credibility source can decrease, since people forget the content of the message.
One implication of the Uppsala model is that the smaller the psychic distance between the home and host countries the more likely it is that the firm will be successful in the new environment. True/False?
(a) True (b) False