The five?step research sequence for preparing a speech includes: __________

a. developing a research plan, assessing personal knowledge, collecting information,
recording information, and concluding the search
b. collecting information, recording information, assessing personal knowledge, Googling
the topic, and concluding the search
c. assessing personal knowledge, developing a research plan, collecting information,
recording information, and concluding the search
d. assessing personal knowledge, recording information, interviewing a librarian, collecting
information, and concluding the search


c

Communication & Mass Media

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__________ is the special language used by people in a particular activity, business, or group

Fill in the blanks with correct word

Communication & Mass Media

There are many challenges facing the contemporary public relations field, including:

a. The impact of the Consumer Movement b. Recent Corporate Scandals c. Growth of Multicultural Marketing and Global Public Relations d. All of the above.

Communication & Mass Media

Communication style refers to

a. How people verbally and nonverbally communicate, the preferred amount of talk and silence, and the degree of familiarity with which conversation partners speak. b. how formality is used to enhance conversations. c. locally managed and interactive sequential interchanges. d. the study of conversations. e. how relevant the information is to the topic of conversation.

Communication & Mass Media

A speech introduction that begins with, "Did you know that a light bulb has been invented that will last ten times as long as the ones we use today, but the government won't let it be marketed to the public?" is employing a device known as a(n) _____

a. startling fact b. reference to a historical event c. personal reference d. illustration

Communication & Mass Media