According to your textbook, when speaking to persuade, it is easier to gain immediate action from an audience than to evoke passive agreement.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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One of the least respected types of informational graphic is the ________

Fill in the blank(s) with correct word

Communication & Mass Media

___________ is the relatively specialized lifestyle of a group of people

a. Race b. Nationality c. Culture d. Religion

Communication & Mass Media

The managing director of a particular company is a renowned and respected expert on business regulations

The company is regularly in the limelight, and there are many requests for the managing director to appear as a keynote speaker on behalf of the company. Because of so many speaking engagements, he is taking on more than he can handle. What criteria should his PR manager follow to filter the requests, and why? a. Whether the audience is an important public to the organization; the speaking forum advances the goals/strategies of the company. b. Whether the size of the expected audience is large enough; the larger the audience, the more publicity the company will get. c. Whether the audience is composed of relevant peers; peers will provide a better technical analysis of the quality of the speech. d. Whether the venue is equipped with audiovisual equipment; such venues get greater media coverage, which will publicize the speaker's message.

Communication & Mass Media

If your topic is well-known to you but off-beat and relatively new to the research world, which question might be most helpful to ask yourself?

a. Am I interested in the topic? b. Is the topic of interest or importance to my audience? c. Am I likely to find sufficient authoritative supporting material in the time allotted for re-searching and developing the speech? d. Do I understand the topic enough to undertake and interpret my research?

Communication & Mass Media