The managing director of a particular company is a renowned and respected expert on business regulations
The company is regularly in the limelight, and there are many requests for the managing director to appear as a keynote speaker on behalf of the company. Because of so many speaking engagements, he is taking on more than he can handle. What criteria should his PR manager follow to filter the requests, and why?
a. Whether the audience is an important public to the organization; the speaking forum advances the goals/strategies of the company.
b. Whether the size of the expected audience is large enough; the larger the audience, the more publicity the company will get.
c. Whether the audience is composed of relevant peers; peers will provide a better technical analysis of the quality of the speech.
d. Whether the venue is equipped with audiovisual equipment; such venues get greater media coverage, which will publicize the speaker's message.
A
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