A(n) ________ question requires respondents to select one or more response options from a set of predetermined choices.
A. depth interview
B. attitudinal
C. open-ended
D. semantic differential
E. fixed-alternative
Answer: E
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Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer
Indicate whether the statement is true or false
According to the text, ________ should be the easiest part of the presentation.
A. handling objections B. the approach C. prospecting D. demonstrating the product E. closing the sale
Placing an order for a catalogue item directly with a customer service representative is a ________ method of customer service.
Fill in the blank(s) with the appropriate word(s).
Given the following data, compute the MAD for the forecast
Year Demand Forecast 2001 16 18 2002 20 19 2003 18 24