Explain how audience analysis is used in persuasion. 

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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People who plan to pursue careers in public relations should develop knowledge and abilities in six basic areas. Choose two of these six abilities and discuss why you believe they are the most important to the practice of public relations

What will be an ideal response?

Communication & Mass Media

When adjusting your speech to address the continuum of audience attitudes, focus on those

who(se) A. will be least interested in your topic. B. will be most interested in your topic. C. interest level is typical for most people in the audience. D. are neutral toward your topic.

Communication & Mass Media

Turn-yielding behavior is used to signal we are finished speaking and wish to prompt the other person to speak

Indicate whether this statement is true or false.

Communication & Mass Media

Rating scales are often included on PMR forms.

Answer the following statement true (T) or false (F)

Communication & Mass Media