A retailer plans store space by starting planning at the individual product level and then proceeds to the category, total store, and overall company levels in _____
a. rationalized retailing
b. mass merchandising
c. a top-down space management approach
d. a bottom-up space management approach
d
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Microsoft sold more than 60 million licenses and upgrades of Windows 8 in the first 10 weeks after its October 26, 2012, global launch. Marketing spanned 42 countries with TV, print, and banner ads, outdoor posters, and branded entertainment. They used a ________ approach for the launch.
A) shotgun B) continuous C) born global D) sprinkler E) waterfall
Individuals within an organization who are responsible for setting a vision and helping the organization adapt to change are ______.
a. managers b. leaders c. transactional agents d. cultural reformers
How did Andersen's lead defense lawyer describe David Duncan?
a. "A client pleaser" b. "Someone who is free from corruption" c. "A straight shooter" d. Both b and c
Implied warranties under the Code:
A) may arise from course of dealing or usage of trade. B) are a result of specific language in the sales contract. C) continue the common law rule of caveat emptor. D) are intended to protect the seller rather than the buyer.