Emerson's boss wants to use cognitive dissonance to sell a new type of emergency cell phone. Emerson is not convinced that the campaign is going to be successful. What should Emerson tell his boss?
a. Cognitive dissonance advertising is too expensive.
b. Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior.
c. Cognitive dissonance techniques are difficult to implement on a mass scale.
d. Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.
Answer: C
You might also like to view...
In the classic experiment in which two groups of students studied lists of words with one group staying awake before the testing and the other group sleeping, the students who slept after studying the list remembered more because which of the following was held to a minimum?
a. proactive interference b. disinhibition c. retrograde amnesia d. retroactive interference
Infants learn to control their shoulders before they learn to control their elbows, illustrating the _____ rule.
A) proximodistal B) cephalocaudal C) dorsal striatal D) ventral medial
A common measure of proportion of variance that is specifically used with a chi-square test for independence is ______.
A. the Pearson correlation coefficient B. Cohen's d C. Cramer's V D. R2
When Veronica takes her headache medication, she has no headaches, but when she forgets, she has to immediately go home to bed because her headaches are that painful. In operant conditioning terms, Veronica's is using __________________.
A. positive reinforcement B. negative reinforcement C. avoidance therapy D. extinction