Common shortcomings of company vision statements include
A. too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives.
B. unrealistic, unconventional, and unbusinesslike.
C. too graphic, too narrow, and too risky.
D. too specific and too flexible.
E. not customer-driven, out of step with emerging technological trends, and too ambitious.
Answer: A
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