Why should on-time performance be considered in supplier selection decisions?
What will be an ideal response?
Answer: On-time performance affects the variability of the lead time. A reliable supplier has low variability of lead time, whereas an unreliable supplier has high variability. As the variability of lead time grows, the required safety inventory at the firm grows very rapidly. On-time performance can be translated into lead time variability, which is converted to required safety inventory. A firm can evaluate the impact of poor on-time performance by a supplier on the cost of holding safety inventory.
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Cosmetic retailer Lush knows that doing what's right benefits both customers and the company. Their premium beauty products are made by hand from the freshest possible natural ingredients. This is an example of the ________ concept
A) marketing B) product C) production D) societal marketing E) selling
The full positioning of a brand is referred to as the ________
A) differentiated strategy B) concentrated strategy C) unique selling proposition D) value proposition E) undifferentiated strategy
Your marketing professor, Dr. Wilson, has been asked to participate in the university's strategic marketing planning process. During the planning phase of the process, what questions will Dr. Wilson likely ask? Be specific to the university's strategic marketing planning process.
What will be an ideal response?
The Fallwater Partnership wants to incorporate and is considering using a DPO. Explain what a DPO is and discuss the advantages and disadvantages of this course of action