Benson orally promised to give his nineteen-year-old son a car as a birthday gift. Benson was not legally bound to his promise because
a. the promise was made orally.
b. a promise to make a gift is unenforceable.
c. the promise was a past consideration.
d. an executed gift requires consideration.
B
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Achieving successful influence requires having power over the individual(s) you seek to influence.
Answer the following statement true (T) or false (F)
________ occurs when people learn that their actions result in rewards or punishments
A) Classical conditioning B) Operant conditioning C) Cognitive conditioning D) Information searching E) Observational learning
Companies engage brand authors to
A) write best-selling books. B) invent hot-selling products. C) create a brand culture. D) investigate cases of illegal brand copying. E) sit for media interviews.
Which of the following is not true concerning target costing?
A) It is a useful tool for establishing cost reduction goals for products in the design stage. B) It is the difference between the sales price needed to capture a predetermined market share and the desired per-unit profit. C) Target costs are externally driven. D) The principal challenge of target costing is finding cost reductions. E) All of these are true.