Oral citations differ from references because oral citations include all of the information you need to find a source, while references are abbreviated versions of that information.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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Having a social care program can help brands especially when ______.

A. a crisis hits B. a customer needs to get a question or inquiry solved in a timely manner C. Godzilla comes into your city and creates chaos D. a campaign needs to be launched

Communication & Mass Media

At a minimum, the advocate of a policy proposition must define the specifics of the

change in belief sought by the proposition. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following activities is a type of "media audit?" a. A public relations firm interviews customers at a client's retail outlet aboutwhether media advertising influenced their decision to patronize thebusiness

b. A public relations firm interviews media professionals about theirimpressions of a client. c. A public relations firm conducts a content analysis of media coverage abouta client. d. A public relations firm surveys a client's potential customers about the kindsof media advertising they enjoy.

Communication & Mass Media

In using nonverbal messages to express meaning, nonverbal messages should ___________ your verbal messages

a. contradict b. supplement c. be consistent with d. foreshadow

Communication & Mass Media