You can add a '+' modifier in front of broad match keywords to...

a. Overrides negative keywords with an explicit positive keyword.
b. Only trigger ads when the Google+ social extension is available.
c. Indicate that this keyword should be dynamically inserted into your ad text.
d. Specify that certain words must be included in someone's search term to trigger your ads


Answer: d. Specify that certain words must be included in someone's search term to trigger your ads

Business

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The first step in the personal-selling process is prospecting and ________.

Fill in the blank(s) with the appropriate word(s).

Business

?Multiple Part: The following 2 problems must be kept together. The first problem can be used alone, but use the second problem ONLY if the first problem is also used. ? Exhibit 13.1 Texas Wildcatters Inc. (TWI) is in the business of finding and developing oil properties, then selling the successful ones to major oil companies.  It is now considering a new potential field, and its geologists have developed the following data, shown in thousands of dollars. *     t = 0  A $350 feasibility study would be conducted at t = 0. The results of this study would determine if the company should commence drilling operations or make no further investment and abandon the project. There is an 80% probability that the feasibility study would indicate that an exploratory well should be

drilled.  There is a 20% probability that no further work would be done.  *     t = 1  If the feasibility study indicates good potential, the firm would spend $1,200 at t = 1 to drill an exploratory well. The best estimate is that there is a 60% probability that the exploratory well would indicate good potential and thus that further work would be done, and a 40% probability that the outlook would be poor and the project would be abandoned. *     t = 2  If the exploratory well tests positive, the firm would go ahead and spend $8,000 to obtain an accurate estimate of the amount of oil in the field at t = 2. *     t = 3  If the full drilling program is carried out, there is a 50% probability of finding a lot of oil and receiving $25,000 cash inflow at t = 3, and a 50% probability of finding less oil and then receiving only a $8,000 inflow. *     Since the project is considered to be quite risky, a 18.00% cost of capital is used. ? ? Refer to Exhibit 13.1 and to the previous problem. Calculate the project's coefficient of variation. (Hint: Use the expected NPV as found in previous problem.) A. 5.47 B. 3.42 C. 4.56 D. 3.87 E. 4.33

Business

A(n)_________gives a person revocable permission to make limited use of another person's real property, such as driving a car over it

Fill in the blank(s) with correct word

Business

GDRs are like ADRs, but they can trade across many markets and

A) they are always associated with existing companies seeking to increase their shareholder base. B) they are not associated with companies wanting to tap the equity market for the first time. C) are primarily interested on raising additional capital. D) settle in the currency of each market.

Business