Explain what MDLs are and what they do for communicators.
What will be an ideal response?
A message design logic (MDL) is a person’s belief about communication
that links thoughts to the construction of messages. Individuals using an
expressive MDL will value direct communication. Those with a conventional MDL
will hold stricter expectations for being appropriate. Responses should include
that to be a competent communicator a person needs to consider not only
whether they think being direct might be appropriate behavior but also what the
culture would expect, what the situation/context demands, and what their
conversational partner might prefer.
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Predatory pricing is not an antitrust violation because the tactic can eliminate a firm’s competitors, enabling it to increase prices and earn higher profits to benefit its owners and employees.
Answer the following statement true (T) or false (F)
In business situations, the default language, because of lack of fluency or cultural conflicts, is often ______.
A. English B. French C. Italian D. Chinese
When discovering the organization’s core values, involve all employees. If the number of employees is large, determine a representative group.
a. True b. False
Many companies are attracted to event sponsorships because
A. they are less expensive than traditional forms of advertising. B. they explain management's position on social issues. C. they help in segmenting the target market. D. they help build equity and gain affinity with target audiences. E. they help in elucidating controversial issues of public importance.