Explain how the motivational objectives of the American Academy of Pediatric Dentistry’s (AAPD) “Monster-Free Mouths Movement” campaign were specific and measurable.

What will be an ideal response?


AAPD could track the increase in “first visits” by children to its member dentists, monitor inquiries/visits to its dedicated campaign website and log requests for campaign materials by member dentists. Media coverage in target publications and on social media were monitored and measured as well. The objectives were tied directly to the goals of the organization whose purpose includes building awareness of the field of pediatric dentistry and the need for early oral health care for children. Finally, the objectives were geared towards changing behavior, in this case among parents with young children.

Communication & Mass Media

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The goal of an informative speech is to be invitational.  

Answer the following statement true (T) or false (F)

Communication & Mass Media

When group members are not committed or are unwilling to accept responsibility for implementing a

decision, effective leaders use which leadership style? A) A participatory style B) A laissez-faire style C) A democratic style D) A consideration style E) An autocratic style

Communication & Mass Media

During class, Caitlyn asks her teacher, "Will this be on the test?" When the teacher answers,

"No," Caitlyn tunes out the rest of class. Her behavior is A. imitation listening. B. selective listening. C. informational listening. D. defensive listening.

Communication & Mass Media

According to studies of interracial adoption, ________ are the most critical factors in determining children's IQ scores

A) heredity and race B) educational and economic advantages C) psychological influences D) national origin and genetic make-up

Communication & Mass Media