What measures should a nonprofit organization take to develop a target-audience centered orientation?
What will be an ideal response?
• Top management support – a CEO functions as the organization's highest level marketing executive
• Effective organization design – Marketing director is a line manager and functions as a strategy and policy maker
• In-company marketing training – Workshops are held for top corporate and divisional managers
• Better employee hiring practices – i.e. Delta airlines hires flight attendants from the American South because the culture they come from is friendlier
• Rewarding market-oriented employees – i.e. Universities give annual "best teacher" awards
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Ron, an employee of Orifeon Corporation, is involved in various fraudulent activities. His team members find out about Ron's behavior and report it to their manager, Jaden. Jaden decides to discuss this issue with Ron. In this scenario, which of the following communication channels is Jaden most likely to use?
A. Telephone B. Face-to-face meeting C. Memo D. Text message
Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from 1,500 plus suppliers. Selfridges and House of Frasier are engaged in:
A. vertical conflict B. an integrated supply chain C. a strategic channel alliance D. an information-based distribution channel E. a distribution cooperative
____________________ is a condition that exists when independent variables are correlated with one another
Fill in the blank(s) with correct word
On-demand computing is an economical alternative to the organization's purchasing software
Indicate whether the statement is true or false.