What are some of the major emerging trends in the field of marketing research?
What will be an ideal response?
The general consensus in the marketing research industry is that five major trends are becoming evident: (1) increased emphasis on secondary data collection methods; (2) movement toward technology-related data management (optical scanning data, database technology, customer relationship management); (3) expanded use of digital technology for information acquisition and retrieval; (4) a broader international client base; and (5) movement beyond data analysis toward a data interpretation/information management environment.
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eight-part typology. What will be an ideal response?
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How is the kaizen philosophy implemented at the Lexus plant in Cambridge, Ontario?
When enough people feel that a particular ethical standard is important, it eventually becomes law
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